A brand activation project that GEMA created for Worten using a 360º virtual reality experience, where the visitor finds himself in a dark and immersive environment at the top of the 80th floor of a city tower.
The action begins inside a panoramic elevator that, suddenly, breaks down and starts to fall at high speed.
The only thing you can do to save yourself is to solve some enigmas that pop around you, as the elevator keeps falling. Lots of thrills and chills.